01 · Beauty
LA BLONDERIA
A specialized beauty brand by BALATO, created to turn blonde expertise into a distinctive and recognizable experience.
The Italian Beauty Group
We don’t follow beauty.
We transform it.
An Italian group built on transformation, entrepreneurship and continuous growth.
14
Locations
700+
Clients every day
40 kg
Hair every month
€12M
Annual revenue
+15%
Annual growth
14 locations
700+ daily clients
€12M annual revenue
+15% growth
40 kg every month
14 locations
700+ daily clients
€12M annual revenue
+15% growth
40 kg every month
01 · Real impact
Numbers tell the story. Transformations make it real.
700+
Clients served every day
Every day, more than 700 clients choose BALATO. Across our growing network, creativity, professional expertise and a distinctive approach to service come together to deliver transformations people can see and feel.
“A growing community built one transformation at a time.”
02 · Our network
One vision.
Fourteen destinations.
From Southern Italy to Milan, Rome and Ibiza, every location shares the same standard of beauty, service and transformation.
14
Distinctive locations
One shared standard
One shared standard
A growing network shaped by local identity and connected by the same culture of transformation.
Naples & Campania
9 locations
Napoli Duomo
Naples
Napoli Fuorigrotta
Naples
Napoli Toledo
Naples
Napoli Vomero
Naples
La Blonderia
Naples
Portici
Naples
Caserta
Campania
Salerno Via Roma
Salerno
Salerno Via Trento
Salerno
Italy
3 locations
Milano
Lombardy
Roma
Lazio
Catania
Sicily
International
2 locations
Hard Rock Hotel
Ibiza
Ushuaïa
Ibiza
03 · Transformation expertise
Experience measured at scale.
Hair transformation is at the heart of BALATO. The group uses approximately 40 kilograms of professional hair every month, evidence of both the scale of its network and the extraordinary demand for its transformation services.
40 kg
04 · A growing ecosystem
Different industries.
One entrepreneurial vision.
BALATO continues to transform experience, creativity and customer insight into distinctive new concepts across beauty and food.
02 · Food
PALATO
“The beauty side of pizza”: a contemporary Italian concept where culinary research, identity and customer experience come together.
03 · Food
Dottor Burger
A bold new-generation food concept built around product quality, distinctive communication and scalable growth.
An international ambition
We transform people.
We transform ideas.
We transform markets.
BALATO is an Italian story of vision, transformation and continuous growth.